analysis

  • The Public Sector Data Wall: Why Your CI Tech Stack is Missing the Real Story

    The Public Sector Data Wall: Why Your CI Tech Stack is Missing the Real Story

    If you’re selling in the commercial sector, competitive intelligence is relatively straightforward. You track a pricing change on a website, an automated alert is pushed into a Slack or Microsoft Teams channel via Klue or Crayon, and your reps are good to go. Those tools are excellent for the “open web,” but they aren’t built

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  • Stop Calling Competitive Field Intelligence Support. It’s Revenue.

    Stop Calling Competitive Field Intelligence Support. It’s Revenue.

    There’s a decision being made right now in boardrooms and budget reviews across the tech industry. A spreadsheet gets opened. A function gets labeled “non-revenue generating.” A team gets cut. It feels like discipline. It is actually self-sabotage. The Cut No One Questioned Under the banner of operational efficiency, companies are eliminating Competitive Field Intelligence

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