About CMI Edge
Competitive intelligence should move deals, not fill slide decks.
CMI Edge was built on a simple belief: Competitive and Market Intelligence is useless if the field doesn’t use it.
With over 20 years experience inside enterprise SaaS giants, we’ve supported multi-million dollar pipelines with dominant competitive win rates in the most competitive markets. We have achieved this rate of return through our proprietary methods of how we conduct win/loss, run Deal War Rooms, deliver global competitive enablement programs, and build a CMI program that field teams can actually count on.
We have deep roots in the public sector market—including state and local government, higher education, and K–12 education—and we bring that experience and primary-source discipline to companies competing in this market.
We’ve seen what happens when competitive intel stays in a slide deck. We don’t just deliver reports; we deliver the intel a seller needs the night before a critical board meeting.
Lauren Hart Piper
Founder, CMI Edge
Lauren is a competitive intelligence and enablement leader with more than 20 years of experience building programs that directly impact revenue.
Most recently, Lauren served as Director of Field & Industry Intelligence within Workday’s Global Revenue Enablement organization where she led a team of Principal Analysts that supported $100M+ ACV pipeline and finished with an 80% competitive win rate.
Lauren’s public sector expertise runs deep. She has spent decades in the trenches building the counter-strategies required to win against the Public Sector’s most entrenched incumbents and emerging threats, including Oracle, SAP, CGI, Ellucian, Tyler Technologies, NeoGov, Dayforce, UKG, and more.
During her time at Workday, she created and hosted a global live competitive enablement series that earned one of the highest enablement program satisfaction ratings in the company. Sellers and field facing teams consistently cited it as timely, informative and directly applicable to helping them win deals in their pipeline.
Lauren has facilitated Deal War Rooms for the highest-stakes enterprise pursuits, conducted hundreds of win/loss interviews to understand what actually drives buyer decisions, and built competitive battlecards and enablement programs not only for internal sales teams but for reseller, implementation, and technology alliance partners across North America and EMEA (Europe, Middle East, and Africa).
For more than 20 years, Lauren has been delivering buyer insights to sales leadership from win loss interviews, conducting FOIA and public records research to uncover competitor strategies and pricing, navigating the compliance nuances of public sector research, and delivering competitive intelligence enablement to ERP SaaS sales teams competing against entrenched incumbents in government, education, healthcare and not for profit markets.
She has been recognized with Workday’s Sales President’s Club and Sales MVP of the Year, awards typically reserved for quota-carrying sellers, for her measurable impact on deal outcomes.
Lauren founded CMI Edge to bring that same caliber of competitive intelligence to companies who need it most: those competing hard, scaling fast, and ready to win.
Why CMI Edge?
We’ve been in the deal room.
Not just the strategy or research room. We’ve sat in pipeline reviews, facilitated war rooms for nine-figure and strategic enterprise pursuits, and coached sellers through competitive objections in real time. We know what field teams need because we’ve been building it for them for decades.
Specialize in the public sector market.
Public sector deals are different. The procurement cycles are longer, the evaluation criteria are more complex, and competitive intelligence is hiding in places most firms don’t know where to look. We’ve worked this market for years and we know where the data is hidden.
Protect your anonymity.
In FOIA and public records research, the identity of the requesting party can be visible to the agency and to your competition. CMI Edge structures FOIA requests so your competitors never know you are looking.
We build programs, not decks.
Competitive intelligence only creates value when it changes behavior. Every engagement is designed to produce something your field facing teams will actually use and that you can measure.
Engage with primary research.
By speaking directly to buyers and churned customers we uncover the insights that shape your deal strategy, battle cards, and enablement programs as the research comes from the source of who made the call, not just the CRM, secondary sources or analyst reports.
We know how to speak to the seller.
The best competitive content in the world fails if it doesn’t land with the people in the field. We write, present, and deliver in the language of the seller.